In this episode of Success That Lasts, Jared Siegel shares a heuristic technique that eases the cognitive load of decision-making.

“In 2021, we're creating 2.5 quintillion bytes of data every day; 90% of the world's data has been created in the last two years alone. That volume of data is due to double every two years," Jared says. "These vast amounts of data are designed to capture your attention rather than to educate you."

“If you're trying to evaluate decisions, don't skip past the obvious,” he adds. “What’s the starting line? What’s the finishing line? An outcome bias… is the tendency to judge a decision by its eventual outcome instead of based upon the quality of the decision at the time it was made. Results matter, but the outcome doesn't always reflect the quality of the decision. Ultimately, the decision-making process is more important over the long term.”

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