Scott Roth is the CEO at LegitScript, a leader in merchant and product certification and monitoring for internet and payment companies, helping businesses and governments stay in front of emerging high-risk trends. Scott is also a board member for Portland Opportunities Industrialization Center, Inc. He joins podcast host Jared Siegel to discuss the last 20 years in technology; they explore IPOs, building team trust as a new leader, marketing success in a virtual world, and more.

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Here are a few highlights from Jared's conversation with Scott Roth:

  • A valuable asset as a marketer is understanding where the client, content, and company intersect. It makes collaboration with salespeople run much smoother.
  • LegitScript functions as an extension of a company’s compliance, risk, or trust and safety teams. They use their deep expertise in combining technology, data, and human insight to find criminal or fraudulent behavior.
  • Jared asks Scott what factors contribute to having healthy and unhealthy founder-CEO partnerships. “Ninety percent of this [successful partnership] lies on the founder’s shoulders… It takes humility to allow someone else to call the shots for the good of your company. If the founder’s mentality assumes positive intent, they will be more receptive to their partner’s input,” Scott replies.
  • Building trust is essential to the organizational health of your company. Scott shares how he started building trust by reaching out to every employee at LegitScript when he first partnered as the CEO. At that time, the company had 125 employees. He prioritized 125 one-on-one meetings as his first order of business because he wanted to initiate a personal relationship with everyone.
  • Jared asks Scott how he manages the competing priorities of customers and team members. “I always look for the triple win: solutions that would benefit the company, the employees, and the customers. LegitScript is mission-driven, and carrying out our mission successfully helps our customers, which helps the employees as they are dedicated to the mission, and benefits the company and its shareholders,” Scott responds.
  • The current virtual state of business is difficult for sales and marketing teams because so many of the ways these teams connected with prospects and customers in the past have been thrown out. However, an advantage that they have gained is that true account-based marketing has accelerated.
  • Scott explains how to find product-market fit in a blue ocean strategy. “I like to get a deep and intimate understanding from the customer’s perspective of what they do before and after they use your product or service; that points a signal to things your business can potentially explore,” he shares.